OVERLOOKED BEAUTY OF THE MUNDANE

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OVERLOOKED BEAUTY OF THE MUNDANE

As single-use plastic bag slowly flutters away in history, the new book of Japanese born, NY based designer Sho Shibuy  puts this mundane object to the center of its attention.

Plastic Paper book is 144 pages stacked with gorgeous photography of single-use plastic bags found and collected throughout New York City over nearly seven years.

As a canvas for anonymous design expressions, plastic bag is elevated by the author’s focused view into mass-produced, unintentional pieces of urban art that define the visual landscape of cities.

As the author puts it, back in his native Japan “there’s a concept called “yaoyoruzu no-kami,” or “eight million gods.” It means that every single item has a God living inside: a single grain of rice, a chopstick, a drop of water, or even a plastic bag. And there’s a second concept, “mottainai,” that essentially means that we should cherish things and that even as an object ages, as long as it serves its purpose, it should be kept in use. As a kid, these values were instilled in me with stuff like hand-me-down clothing, and sticks today with my habit of hanging on to plastic bags”.
While giving the plastic bag an attention it never before got, the book serves not only as an act of preservation of everyday design, but also a lesson in finding inspiration and creativity we’d otherwise miss by giving greater care to everyday objects.

In a just apparently ironic twist, 100% of the proceeds from the book, printed in 1000 copies, will be donated to Parley and their ParleyAIR action.