Client: Eleven Es
ElevenEs is the first European producer of cobalt and nickel-free batteries for electric cars, buses, trucks, other industrial vehicles and energy storage systems. For their big entrance to the global market, ElevenEs needed a strong brand identity that would reflect their dedicationto innovation, quality and green technologies and support the rapid growth of the company.
From the start, our approach was to integrate an “aha moment” into the identity, in order to capture the innovative spirit in the very heart of the company. In terms of the look and feel, we were inspired by the sleek and minimal design of their trademark EDGE battery. The resulting modern, simple and impactful identity utilizes negative space: number “11” is integrated in the capital letter “E”. Apart from containing the initials of the company, the capital “E” is also a clear association to “energy” and the company’s tagline “Empower Everything”.
Visual identity
Impact
It has secured 80 million Euros initial investment. Two additional “giga factories” will be producing energy equivalent to powering 1.000.0000 electric cars a year.
Eleven Es stands at the forefront of the clean energy revolution, as the first European producer of cobalt and nickel-free batteries for electric vehicles and energy storage systems. Founded with a mission to make a clean future accessible to all, Eleven Es has developed cutting edge technology that extends battery life cycles threefold compared to conventional alternatives. This innovation not only sets them apart in the market but also underscores their commitment to sustainable solutions that drive environmental impact.
Our begun with a deep dive into the core values and technological advancements of Eleven Es. The minimalist direction was inspired by the sleek design of their EDGE battery. We conceptualized a logo that incorporated an "aha moment” in order to reflect the company’s innovative spirit and technological superiority. The final logo seamlessly integrated the hidden "11" within the capital "E” - also a symbol of energy.
Brand colors inspired by nature
The culmination of our collaboration was a modern, simple, and impactful visual identity that exceeded client’s expectations.
Designed to be versatile, the identity was applied across various touchpoints - from battery casings to expansive factory signage, making a bold statement of their commitment to innovation and sustainability.
Since the unveiling of their new brand identity, Eleven Es has experienced a profound impact on their market perception and business trajectory. The visual identity has bolstered their brand presence, distinguishing them as a premium provider of sustainable battery solutions. This newfound clarity and differentiation have not only attracted significant investments, but have also paved the way for ambitious expansion plans set to revolutionize clean energy production in Europe.
We are proud to have played a pivotal role in shaping Eleven Es' brand and supporting their mission to make a clean future accessible to all.
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